Our Brand Is Crisis

Our Brand Is Crisis is a 2005 documentary film by Rachel Boynton on American political campaign marketing tactics by Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election. The election saw Gonzalo Sánchez de Lozada elected President of Bolivia ahead of Evo Morales.
The film is distributed by Koch-Lorber Films.
"This film is a cautionary tale which comes at a very timely moment," said Koch-Lorber Films president Richard Lorber in a statement to indieWIRE. "The parallels to the current U.S. administration's approach to selling the war in Iraq are staggering."

Cast

• Mauricio Balcazar (Goni's Press Advisor)
• James Carville (GCS Strategist)
• Tad Devine (GCS Advertising Consultant)
• Mark Feierstein (GCS Pollster)
• Stan Greenberg (GCS Pollster)
• Carlos Mesa (VP Candidate)
• Evo Morales (Opposing Candidate)
• Jeremy Rosner (GCS Pollster)
• Gonzalo Sánchez de Lozada (aka "Goni"; Bolivia's Presidential Candidate)
• Robert Shrum
• Tal Silberstein (GCS Management Consultant)
• Manfred Reyes Villa (Opposing Candidate)
• Amy Webber (GCS Associate)